{"id":55175,"date":"2017-12-15T12:43:51","date_gmt":"2017-12-15T05:43:51","guid":{"rendered":"http:\/\/dev.visionthai.net\/article\/kbank-research-2018-new-year-spending-2\/"},"modified":"2020-03-15T13:54:36","modified_gmt":"2020-03-15T06:54:36","slug":"kbank-research-2018-new-year-spending","status":"publish","type":"post","link":"https:\/\/visionthai.net\/zh-hans\/article\/kbank-research-2018-new-year-spending\/","title":{"rendered":"2018\u5e74\u65b0\u5e74\u671f\u95f4\u66fc\u8c37\u5c45\u6c11\u6d88\u8d39\u603b\u989d\u53ef\u8fbe296\u4ebf\u6cf0\u94e2 75%\u5e02\u6c11\u9009\u62e9\u5b9e\u4f53\u901a\u8def\u6d88\u8d39"},"content":{"rendered":"<p>\u5f00\u6cf0\u7814\u7a76\u4e2d\u5fc3\u9884\u8ba1\uff0c2018\u5e74\u65b0\u5e74\u5047\u671f\u66fc\u8c37\u5c45\u6c11\u6d88\u8d39\u603b\u989d\u53ef\u8fbe\u7ea6\u4e3a296\u4ebf\u6cf0\u94e2\uff0c\u540c\u6bd4\u589e\u957f\u7387\u4e3a4.0%\u3002 \u867d\u7136\u4eca\u5e74\u653f\u5e9c\u63d0\u65e9\u63a8\u51fa\u4e86\u8d2d\u7269\u6d88\u8d39\u62b5\u7a0e\u63aa\u65bd\uff0c\u7ecf\u8425\u5546\u4ecd\u5c06\u5728\u65b0\u5e74\u5047\u671f\u7ee7\u7eed\u63a8\u51fa\u4fc3\u9500\u6d3b\u52a8\u3002 \u4e0d\u8fc7\uff0c\u6d88\u8d39\u8005\u7684\u603b\u4f53\u8d2d\u4e70\u80fd\u529b\u4ecd\u7136\u53d7\u5230\u5c45\u9ad8\u4e0d\u4e0b\u7684\u5bb6\u5ead\u503a\u52a1\u548c\u751f\u6d3b\u8d39\u4ee5\u53ca\u5bf9\u672a\u6765\u8d2d\u4e70\u529b\u62c5\u5fe7\u7684\u538b\u6291\uff0c\u56e0\u6b64\u6d88\u8d39\u8005\u5c24\u5176\u662f\u6536\u5165\u8f83\u4f4e\u7684\u6d88\u8d39\u8005\u5728\u652f\u51fa\u65f6\u4ecd\u6301\u8c28\u614e\u6001\u5ea6\u3002<\/p>\n<p>\u5f00\u6cf0\u7814\u7a76\u4e2d\u5fc3\u6700\u8fd1\u5bf9\u66fc\u8c37\u5c45\u6c11\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c2018\u5e74\u65b0\u5e74\u5047\u671f\u7684\u6d88\u8d39\u603b\u989d\u5206\u4e3a\u98df\u54c1\u996e\u6599\u652f\u51fa90\u4ebf\u6cf0\u94e2\uff08\u5360\u6d88\u8d39\u603b\u989d\u768431%\uff09\uff0c\u56fd\u5185\u65c5\u6e38\uff08\u4f4f\u5bbf\u548c\u4ea4\u901a\u8d39\u7528\uff0982\u4ebf\u6cf0\u94e2(28%)\uff0c\u8d2d\u4e70\u793c\u54c1\/\u7eaa\u5ff5\u54c181\u4ebf\u6cf0\u94e2(27%)\uff0c \u7ed9\u7236\u6bcd\u5bb6\u4eba\u7684\u7ea2\u530520\u4ebf\u6cf0\u94e2(7%)\uff0c\u884c\u5584\/\u62dc\u4f5b16\u4ebf\u6cf0\u94e2(5%)\uff0c\u5176\u4ed6\uff08\u5982\u770b\u7535\u5f71\u3001\u542c\u97f3\u4e50\uff097\u4ebf\u6cf0\u94e2(2%)\u3002 \u65b0\u5e74\u671f\u95f4\u4eba\u5747\u6d88\u8d395,400\u6cf0\u94e2\u3002<\/p>\n<p>\u8c03\u67e5\u53d1\u73b0\uff0c\u4eca\u5e7475%\u7684\u53d7\u8bbf\u8005\u4ecd\u7136\u9009\u62e9\u5728\u5b9e\u4f53\u5546\u5e97\u8d2d\u4e70\u5546\u54c1\u4e0e\u670d\u52a1\uff0c\u4e3b\u8981\u5305\u62ec\u767e\u8d27\u5546\u5e97(48%)\u3001\u6298\u6263\u5e97(28%)\u548c\u793c\u54c1\u5e97(18%)\u3002 \u66fc\u8c37\u5c45\u6c11\u4ecd\u7136\u559c\u7231\u901b\u767e\u8d27\u5546\u5e97\u7684\u4e3b\u8981\u52a8\u673a\u662f\u9700\u8981\u9009\u8d2d\u5546\u54c1\u548c\u67e5\u770b\u5b9e\u7269\uff0c\u5176\u6b21\u5206\u522b\u4e3a\u6d88\u9063\u548c\u53c2\u52a0\u5546\u5e97\u4e3e\u529e\u7684\u6d3b\u52a8\u7b49\u3002 \u56e0\u6b64\uff0c\u7ecf\u8425\u5546\u5e94\u9488\u5bf9\u8fd9\u7c7b\u5ba2\u6237\u7fa4\u4f53\u5c55\u5f00\u8425\u9500\u6d3b\u52a8\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u523a\u6fc0\u6d88\u8d39\u3002 \u4e3a\u5438\u5f15\u6d88\u8d39\u8005\u5173\u6ce8\uff0c\u5e02\u573a\u8425\u9500\u7b56\u7565\u5e94\u5f3a\u8c03\u5546\u54c1\u7684\u6027\u4ef7\u6bd4\uff0c\u56e0\u4e3a\u4eca\u5e74\u6d88\u8d39\u8005\u9009\u8d2d\u65b0\u5e74\u793c\u54c1\u4ecd\u6ce8\u91cd\u5bb9\u6613\u4e70\u5230\uff0c\u80fd\u5728\u6709\u9650\u7684\u9884\u7b97\u5185\u5145\u5206\u8868\u8fbe\u5fc3\u610f\u3002<\/p>\n<p>\u65b0\u5e74\u5047\u671f\u66fc\u8c37\u5c45\u6c11\u9009\u62e9\u8d2d\u7269\u5730\u70b9\u7684\u8003\u8651\u56e0\u7d20\u9996\u5148\u662f\u5546\u5e97\u7684\u591a\u6837\u5316(24%)\uff0c\u5176\u6b21\u662f\u505c\u8f66\u4f4d\u7684\u5145\u8db3\u6027\u548c\u505c\u8f66\u65f6\u95f4(19%)\uff0c\u7b2c\u4e09\u826f\u597d\u7684\u552e\u524d\u552e\u540e\u670d\u52a1(12%)\u3002 \u56e0\u6b64\uff0c\u80fd\u7cbe\u786e\u6ee1\u8db3\u66fc\u8c37\u5c45\u6c11\u751f\u6d3b\u65b9\u5f0f\u7684\u670d\u52a1\u5f62\u5f0f\u3001\u4f7f\u5ba2\u6237\u611f\u5230\u7269\u6709\u6240\u503c\u6216\u80fd\u4eab\u53d7\u5230\u8d35\u5bbe\u822c\u7684\u5f85\u9047\uff0c\u5c06\u6709\u52a9\u4e8e\u523a\u6fc0\u6d88\u8d39\u8005\u4f5c\u51fa\u8d2d\u4e70\u4ea7\u54c1\u4e0e\u670d\u52a1\u7684\u51b3\u5b9a\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u7f51\u4e0a\u8d2d\u7269\u6f6e\u6d41\u4e5f\u5f00\u59cb\u53d7\u5230\u66fc\u8c37\u5c45\u6c11\u6b22\u8fce\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c25%\u7684\u53d7\u8bbf\u8005\uff08\u4ee5\u9752\u5c11\u5e74\u548c\u4e0a\u73ed\u65cf\u4e3a\u4e3b\uff09\u9009\u62e9\u7f51\u8d2d\uff0c\u6700\u53d7\u6b22\u8fce\u7684\u7f51\u8d2d\u7ba1\u9053\u662f\u793e\u4ea4\u7f51\u7edc\u5546\u52a1(Social Commerce)\u5982\u8138\u4e66(Facebook)\u3001IG(Instagram)\u548cLine\uff0c \u56e0\u4e3a\u6d4f\u89c8\u793e\u4ea4\u7f51\u7edc\u5df2\u6210\u4e3a\u66fc\u8c37\u5c45\u6c11\u7684\u751f\u6d3b\u4e60\u60ef\u3002<\/p>\n<p>\u6765\u6e90\uff1a\u5f00\u6cf0\u7814\u7a76\u4e2d\u5fc3<\/p>\n","protected":false},"excerpt":{"rendered":"<p> &#8230; <a title=\"2018\u5e74\u65b0\u5e74\u671f\u95f4\u66fc\u8c37\u5c45\u6c11\u6d88\u8d39\u603b\u989d\u53ef\u8fbe296\u4ebf\u6cf0\u94e2 75%\u5e02\u6c11\u9009\u62e9\u5b9e\u4f53\u901a\u8def\u6d88\u8d39\" class=\"read-more\" href=\"https:\/\/visionthai.net\/zh-hans\/article\/kbank-research-2018-new-year-spending\/\" aria-label=\"\u9605\u8bfb 2018\u5e74\u65b0\u5e74\u671f\u95f4\u66fc\u8c37\u5c45\u6c11\u6d88\u8d39\u603b\u989d\u53ef\u8fbe296\u4ebf\u6cf0\u94e2 75%\u5e02\u6c11\u9009\u62e9\u5b9e\u4f53\u901a\u8def\u6d88\u8d39\">\u770b\u66f4\u591a<\/a><\/p>\n","protected":false},"author":13,"featured_media":43586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"\u6cf0\u56fd\u5546\u60c5","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5852],"tags":[],"class_list":["post-55175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thailand-news-cn"],"jetpack_featured_media_url":"https:\/\/visionthai.net\/wp-content\/uploads\/2017\/12\/visionthai-shutterstock-339321509-meitu-1-01.webp","jetpack_shortlink":"https:\/\/wp.me\/pgkqma-elV","_links":{"self":[{"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/posts\/55175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/comments?post=55175"}],"version-history":[{"count":0,"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/posts\/55175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/media\/43586"}],"wp:attachment":[{"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/media?parent=55175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/categories?post=55175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionthai.net\/zh-hans\/wp-json\/wp\/v2\/tags?post=55175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}