{"id":196291,"date":"2024-09-23T14:29:20","date_gmt":"2024-09-23T07:29:20","guid":{"rendered":"https:\/\/visionthai.net\/?p=196291"},"modified":"2024-09-23T14:29:20","modified_gmt":"2024-09-23T07:29:20","slug":"lazada-ai-strategy-female-gen-z-ecommerce","status":"publish","type":"post","link":"https:\/\/visionthai.net\/zh-hans\/article\/lazada-ai-strategy-female-gen-z-ecommerce\/","title":{"rendered":"\u6cf0\u570b\u96fb\u5546\u5927\u6230\uff01Lazada\u796d\u51faAI\u6436\u653bZ\u4e16\u4ee3\u5973\u6027 \u6311\u6230\u8766\u76aeTikTok"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u3010\u770b\u89c1\u6cf0\u56fd Vision Thai\u3011\u5728<a href=\"https:\/\/visionthai.net\/zh-hans\/?s=%E7%94%B5%E5%AD%90%E5%95%86%E5%8A%A1\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u7535\u5b50\u5546\u52a1\u5e02\u573a<\/a>\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u80cc\u666f\u4e0b\uff0cLazada\u6cf0\u56fd\u5206\u516c\u53f8\u5ba3\u5e03\u5c06\u6301\u7eed\u6295\u8d44\u57fa\u4e8e\u4eba\u5de5\u667a\u6167(AI)\u7684\u4e2a\u4eba\u5316\u670d\u52a1\uff0c\u5e76\u5347\u7ea7\u5176\u76f4\u64ad\u9500\u552e\u529f\u80fd\uff0c\u62a2\u653b\u7535\u5546\u9f99\u5934\u5730\u4f4d\u3002\u8fd9\u9879\u7b56\u7565\u65e8\u5728\u5438\u5f15\u66f4\u591a\u5973\u6027Z\u4e16\u4ee3\u987e\u5ba2\uff0c\u540c\u65f6\u534f\u52a9\u5f53\u5730\u4e2d\u5c0f\u4f01\u4e1a\u62d3\u5c55\u8de8\u5883\u4e1a\u52a1\uff0c\u5e76\u63d0\u4f9b\u66f4\u591a\u9ad8\u7aef\u54c1\u724c\u9009\u62e9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lazada\u6cf0\u56fd\u65b0\u4efb\u6267\u884c\u957f\u74e6\u8389\u5854\u00b7\u57fa\u4e9a\u7279\u5e73\u7ea6\u731c(Varitha Kiatpinyochai)\u8868\u793a\uff0c\u5118\u7ba1\u9762\u4e34\u7ecf\u6d4e\u6311\u6218\uff0c\u6cf0\u56fd\u7535\u5b50\u5546\u52a1\u5e02\u573a\u5728\u672a\u67652-3\u5e74\u5185\u4ecd\u6709\u671b\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\u3002\u8fd9\u4e3b\u8981\u5f97\u76ca\u4e8e\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u666e\u53ca\u4ee5\u53ca\u5f3a\u5927\u7684\u652f\u4ed8\u548c\u7269\u6d41\u57fa\u7840\u8bbe\u65bd\u3002\u76ee\u524d\uff0c\u6cf0\u56fd\u7535\u5b50\u5546\u52a1\u5e02\u573a\u89c4\u6a21\u5df2\u8fbe9800\u4ebf\u6cf0\u94e2\uff0c\u6210\u4e3a\u4e1c\u5357\u4e9a\u7b2c\u4e8c\u5927\u5e02\u573a\u3002<\/span><\/p>\n<figure id=\"attachment_196277\" aria-describedby=\"caption-attachment-196277\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-196277\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240923_lazada-ai-strategy-female-gen-z-ecommerce_01.webp\" alt=\"\u6cf0\u56fd\u7535\u5546\u5927\u6218\uff01Lazada\u796d\u51faAI\u62a2\u653bZ\u4e16\u4ee3\u5973\u6027 \u6311\u6218\u867e\u76aeTikTok\uff08\u6765\u6e90\uff1a\u7f51\u8def\u88fd\u56fe\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-196277\" class=\"wp-caption-text\">\u6cf0\u56fd\u7535\u5546\u5927\u6218\uff01Lazada\u796d\u51faAI\u62a2\u653bZ\u4e16\u4ee3\u5973\u6027 \u6311\u6218\u867e\u76aeTikTok\uff08\u6765\u6e90\uff1a\u7f51\u8def\u88fd\u56fe\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Lazada\u96c6\u56e2\u5728\u4eca\u5e747\u6708\u9996\u6b21\u5b9e\u73b0\u606f\u7a0e\u6298\u65e7\u53ca\u644a\u9500\u524d\u76c8\u5229(EBITDA)\uff0c\u8fc8\u5411\u83b7\u5229\u7684\u91cd\u8981\u91cc\u7a0b\u7891\uff0c\u800cLazada\u6cf0\u56fd\u5206\u516c\u53f8\u81ea2021\u5e74\u8d77\u5df2\u8fde\u7eed\u4e09\u5e74\u76c8\u5229\u3002\u4e0e\u6b64\u540c\u65f6\uff0cYouTube\u548c\u7535\u5546\u5e73\u53f0\u867e\u76ae(Shopee)\u4e8e9\u670818\u65e5\u5ba3\u5e03\u5728\u5370\u5c3c\u63a8\u51fa\u7ebf\u4e0a\u8d2d\u7269\u670d\u52a1\uff0c\u5e76\u8ba1\u5212\u5c06\u5176\u6269\u5c55\u81f3\u4e1c\u5357\u4e9a\u5176\u4ed6\u5730\u533a\uff0c\u4ee5\u5e94\u5bf9TikTok\u65d7\u4e0b\u7ade\u4e89\u5bf9\u624b\u7684\u6311\u6218\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lazada\u7684\u65b0\u6218\u7565\u4e3b\u8981\u805a\u7126\u4e8e\u4e09\u4e2a\u6838\u5fc3\u9886\u57df\uff0c\u5168\u9762\u63d0\u5347\u5176\u7ade\u4e89\u529b\u3002\u9996\u5148\uff0c\u516c\u53f8\u5c06\u901a\u8fc7AI\u6280\u672f\u6765\u63d0\u5347\u987e\u5ba2\u7684\u4e2a\u4eba\u5316\u4f53\u9a8c\uff0c\u7279\u522b\u662f\u9488\u5bf9\u5973\u6027\u548cZ\u4e16\u4ee3\u6d88\u8d39\u8005\uff0c\u540c\u65f6\u8ba1\u5212\u589e\u52a0\u9ad8\u7aef\u548c\u72ec\u5bb6\u54c1\u724c\u7684\u5dee\u5f02\u5316\u3002\u5176\u6b21\uff0cLazada\u52a0\u5927\u5bf9AI\u548c\u6e38\u620f\u5316\u5e94\u7528\u7684\u6295\u8d44\uff0c\u76ee\u524d\u8fd9\u7c7b\u5e94\u7528\u5df2\u5438\u5f15\u8d85\u8fc7100\u4e07\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u5728\u5e73\u53f0\u4e0a\u7684\u6d88\u8d39\u662f\u666e\u901a\u7528\u6237\u7684\u4e09\u500d\uff0c\u4e1482%\u7684\u7528\u6237\u6bcf\u5929\u90fd\u4f1a\u8bbf\u95ee\u8be5\u5e94\u7528\u3002\u6700\u540e\uff0c\u4e3a\u4e86\u6269\u5927\u5e02\u573a\u5f71\u54cd\u529b\uff0cLazada\u8fd8\u4e3a\u5f53\u5730\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9bAI\u5de5\u5177\u652f\u6301\uff0c\u534f\u52a9\u4ed6\u4eec\u62d3\u5c55\u81f3\u9a6c\u6765\u897f\u4e9a\u3001\u65b0\u52a0\u5761\u548c\u83f2\u5f8b\u5bbe\u7b49\u4e1c\u5357\u4e9a\u5e02\u573a\u3002\u8fd9\u4e09\u7ba1\u9f50\u4e0b\u7684\u7b56\u7565\u65e8\u5728\u5168\u65b9\u4f4d\u5f3a\u5316Lazada\u5728\u6fc0\u70c8\u7684\u7535\u5546\u7ade\u4e89\u4e2d\u7684\u4f18\u52bf\u5730\u4f4d\u3002<\/span><\/p>\n<figure id=\"attachment_196269\" aria-describedby=\"caption-attachment-196269\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-196269\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/g240923_lazada-ai-strategy-female-gen-z-ecommerce_02.webp\" alt=\"Lazada\u7684\u65b0\u6218\u7565\u4e3b\u8981\u805a\u7126\u4e8e\u4e09\u4e2a\u6838\u5fc3\u9886\u57df\uff0c\u5168\u9762\u63d0\u5347\u5176\u7ade\u4e89\u529b\u3002\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-196269\" class=\"wp-caption-text\">Lazada\u7684\u65b0\u6218\u7565\u4e3b\u8981\u805a\u7126\u4e8e\u4e09\u4e2a\u6838\u5fc3\u9886\u57df\uff0c\u5168\u9762\u63d0\u5347\u5176\u7ade\u4e89\u529b\u3002\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09<\/figcaption><\/figure>\n<figure id=\"attachment_196273\" aria-describedby=\"caption-attachment-196273\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-196273\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/g240923_lazada-ai-strategy-female-gen-z-ecommerce_03.webp\" alt=\"Lazada\u52a0\u5927\u5bf9AI\u548c\u6e38\u620f\u5316\u5e94\u7528\u7684\u6295\u8d44\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-196273\" class=\"wp-caption-text\">Lazada\u52a0\u5927\u5bf9AI\u548c\u6e38\u620f\u5316\u5e94\u7528\u7684\u6295\u8d44\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u74e6\u8389\u5854\u6307\u51fa\uff0c\u5973\u6027Z\u4e16\u4ee3\u662f\u4e00\u4e2a\u5feb\u901f\u589e\u957f\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u7ea635%\u7684\u6cf0\u56fdZ\u4e16\u4ee3\u4f1a\u4e3a\u5bb6\u4eba\u5728\u7ebf\u8d2d\u7269\u3002\u968f\u7740\u5e02\u573a\u65e5\u8d8b\u6210\u719f\uff0c\u4e2a\u6027\u5316\u4f53\u9a8c\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9762\u5bf9YouTube\u548cShopee\u7684\u65b0\u4e3e\u63aa\uff0c\u4ee5\u53caTikTok\u7684\u6301\u7eed\u6311\u6218\uff0cLazada\u6b64\u6b21\u7684\u6218\u7565\u8c03\u6574\u65e0\u7591\u5c06\u4f7f\u6cf0\u56fd\u7535\u5546\u5e02\u573a\u7684\u7ade\u4e89\u66f4\u52a0\u767d\u70ed\u5316\u3002\uff08\u5ef6\u4f38\u770b\uff1a<a href=\"https:\/\/visionthai.net\/zh-hans\/article\/thai-gen-z-smart-shopping-trend\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u884c\u9500\u5fc5\u770b\uff01\u5982\u4f55\u6293\u4f4fZ\u4e16\u4ee3\u773c\u7403<\/a>\uff09<\/span><\/p>\n<p>\u6838\u7a3f\uff1a\u9648\u97e6\u5982<\/p>\n<p>\u5c01\u9762\u6765\u6e90\uff1a\u7f51\u8def\u88fd\u56fe<\/p>\n<hr \/>\n<p><span class=\"hidefeed\">\u770b\u66f4\u591a<\/span><span class=\"hidefeed\"><a href=\"https:\/\/visionthai.net\/zh-hans\/topic\/thailand-news-cn\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u65b0\u95fb<\/a>\u76f8\u5173<\/span><\/p>\n<ul class=\"relatedArticles\">\n<li><a href=\"https:\/\/visionthai.net\/zh-hans\/article\/thai-baht-pressure-after-us-fed-rate-cut\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u94e2\u8d70\u52bf\u6210\u7126\u70b9\uff01\u7f8e\u964d\u606f\u540e\u592e\u884c\u538b\u529b\u5927 \u51fa\u53e3\u4e1a\u5fe7\u5fc3<\/a><\/li>\n<li><a href=\"https:\/\/visionthai.net\/zh-hans\/article\/wat-arun-vr-game-cultural-experience\/\" target=\"_blank\" 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rel=\"noopener\">\u6e05\u8fc8\u65c5\u6e38\u5c3c\u66fc\u8def\u8fd9\u6837\u73a9\uff01\u65e9\u5348\u9910\u3001\u5496\u5561\u3001\u5e02\u96c6\u63a8\u8350<\/a><\/li>\n<li><a href=\"https:\/\/visionthai.net\/zh-hans\/article\/thaiand-baby-hippo-moo-deng\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u6cb3\u9a6c\u300c\u5f39\u8df3\u732a\u300d\u7206\u7ea2\uff01\u52a8\u7269\u56ed\u62a2\u770b\u5927\u6392\u957f\u9f99<\/a><\/li>\n<li><a href=\"https:\/\/visionthai.net\/zh-hans\/article\/thailand-food-delivery-ride-hailing-market-growth\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u53eb\u8f66\u3001\u5916\u9001\u5e02\u573a\u534a\u5e74\u5438\u91d150\u4ebf\u7f8e\u5143LINE\u51fb\u8d25Grab\u593a\u51a0<\/a><\/li>\n<li><a href=\"https:\/\/visionthai.net\/zh-hans\/article\/thai-international-schools-growth\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u51fa\u751f\u7387\u867d\u521b\u65b0\u4f4e \u8d35\u65cf\u5b66\u6821\u9006\u52bf\u6210\u957f 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\u6cf0\u570b\u96fb\u5546\u5927\u6230\uff01Lazada\u796d\u51faAI\u6436\u653bZ\u4e16\u4ee3\u5973\u6027 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