{"id":195892,"date":"2024-09-13T15:18:59","date_gmt":"2024-09-13T08:18:59","guid":{"rendered":"https:\/\/visionthai.net\/?p=195892"},"modified":"2024-09-20T19:19:57","modified_gmt":"2024-09-20T12:19:57","slug":"thai-gen-z-smart-shopping-trend","status":"publish","type":"post","link":"https:\/\/visionthai.net\/zh-hans\/article\/thai-gen-z-smart-shopping-trend\/","title":{"rendered":"\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8"},"content":{"rendered":"<p>\u3010\u770b\u89c1\u6cf0\u56fd Vision Thai\u3011<span style=\"font-weight: 400;\">\u6cf0\u56fdZ\u4e16\u7cbe\u660e\u6d88\u8d39\u52bf\u529b\u5d1b\u8d77\uff0c\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u4e9a\u6d32\u7684\u8d2d\u7269\u6587\u5316\uff01\u6839\u636e\u5c3c\u5c14\u68eeIQ(NielsenIQ, NIQ)\u7684\u6700\u65b0\u62a5\u544a\u663e\u793a\uff0c\u8fd9\u7fa4\u5e74\u9f84\u4ecb\u4e8e10\u523025\u5c81\u7684\u5e74\u8f7b\u4eba\u4e0d\u4ec5\u7cbe\u901a\u79d1\u6280\uff0c\u66f4\u5c55\u73b0\u51fa\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u3002\u4ed6\u4eec\u5728\u8d2d\u7269\u524d\u4f1a\u6df1\u5165\u7814\u7a76\u4ea7\u54c1\uff0c\u64c5\u7528\u793e\u7fa4\u5a92\u4f53\u548c\u79d1\u6280\u5de5\u5177\u6bd4\u4ef7\uff0c\u751a\u81f3\u5f71\u54cd\u5bb6\u4eba\u7684\u6d88\u8d39\u51b3\u7b56\u3002\u8fd9\u80a1\u65b0\u7684\u6a21\u5f0f\u5f15\u9886\u4e9a\u6d32\u5730\u533a\u7684\u6218\u7565\u6027\u8d2d\u7269\u884c\u4e3a\uff0c\u91cd\u5851\u6d88\u8d39\u8d8b\u52bf\u548c\u5e02\u573a\u52a8\u6001\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NIQ\u7684Spend Z\u62a5\u544a\u8fdb\u4e00\u6b65\u63ed\u793a\u4e86\u8fd9\u4e00\u4ee3\u6d88\u8d39\u8005\u7684\u72ec\u7279\u4e4b\u5904\u3002\u4ed6\u4eec\u4e0d\u4ec5\u662f\u6570\u5b57\u539f\u751f\u4ee3\uff0c\u66f4\u662f\u7cbe\u6253\u7ec6\u7b97\u7684\u6d88\u8d39\u9ad8\u624b\u3002\u62a5\u544a\u6307\u51fa\uff0cZ\u4e16\u4ee3\u4ee5\u5176\u6df1\u5165\u7814\u7a76\u548c\u4ef7\u683c\u654f\u611f\u7684\u8d2d\u7269\u4e60\u60ef\uff0c\u6b63\u5728\u6539\u53d8\u6cf0\u56fd\u4e43\u81f3\u6574\u4e2a\u4e9a\u6d32\u7684\u96f6\u552e\u683c\u5c40\u3002\u8fd9\u79cd\u6539\u53d8\u4e0d\u4ec5\u4f53\u73b0\u5728\u4e2a\u4eba\u6d88\u8d39\u4e0a\uff0c\u66f4\u5ef6\u4f38\u5230\u5bb6\u5ead\u8d2d\u7269\u51b3\u7b56\uff0c\u4f7f\u5f97Z\u4e16\u4ee3\u6210\u4e3a\u5f71\u54cd\u529b\u8fdc\u8d85\u5176\u5e74\u9f84\u7684\u6d88\u8d39\u7fa4\u4f53\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u4e16\u4ee3\u5bf9\u5168\u7403\u7ecf\u6d4e\u7684\u5f71\u54cd\u529b\u6b63\u8fc5\u901f\u589e\u957f\uff0c\u4e16\u754c\u6570\u636e\u5b9e\u9a8c\u5ba4(World Data Lab)\u9884\u6d4b\uff0cZ\u4e16\u4ee3\u5c06\u6210\u4e3a\u552f\u4e00\u8fbe\u523020\u4ebf\u4eba\u53e3\u7684\u4e16\u4ee3\uff0c\u5360\u5168\u7403\u4eba\u53e3\u768425%\u3002\u52302034\u5e74\uff0c\u9884\u8ba1\u4ed6\u4eec\u5c06\u4e3a\u4e9a\u592a\u5730\u533a\u7684\u603b\u6d88\u8d39\u8d21\u732e\u8d85\u8fc73\u4e07\u4ebf\u7f8e\u5143\uff0c\u8fd9\u4e00\u6570\u5b57\u8db3\u4ee5\u8bf4\u660e\u4ed6\u4eec\u5728\u672a\u6765\u7ecf\u6d4e\u4e2d\u7684\u91cd\u8981\u5730\u4f4d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u62a5\u544a\u53d1\u73b0\uff0c86%\u7684\u6cf0\u56fd\u5e74\u8f7b\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u524d\u4f1a\u5f7b\u5e95\u7814\u7a76\u4ea7\u54c1\uff0c\u8fdc\u9ad8\u4e8e\u4e9a\u6d3271%\u7684\u5e73\u5747\u6c34\u5e73\u300275%\u7684Z\u4e16\u4ee3\u4f9d\u8d56\u7f51\u7ea2\u548c\u540c\u4faa\u63a8\u8350\uff0c42%\u6d3b\u8dc3\u4e8e\u793e\u7fa4\u5a92\u4f53\u8d2d\u7269\uff0c\u5229\u7528\u7f51\u7ea2\u8fde\u7ed3\u3001\u5e94\u7528\u7a0b\u5e8f\u5185\u8d2d\u4e70\u3001\u8d5e\u52a9\u5e7f\u544a\u548c\u76f4\u64ad\u7b49\u65b9\u5f0f\u8fdb\u884c\u6d88\u8d39\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ef7\u683c\u654f\u611f\u5ea6\u662f\u53e6\u4e00\u4e2a\u663e\u7740\u7279\u5f81\uff0c71%\u7684\u6cf0\u56fdZ\u4e16\u4ee3\u613f\u610f\u4e3a\u66f4\u597d\u7684\u4f18\u60e0\u800c\u8f6c\u6362\u54c1\u724c\uff0c\u9ad8\u4e8e\u4e9a\u6d3267%\u7684\u5e73\u5747\u6c34\u5e73\u3002\u6b64\u5916\uff0c68%\u7ecf\u5e38\u4f7f\u7528\u6bd4\u4ef7\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\uff0c\u8fdb\u4e00\u6b65\u5c55\u73b0\u4e86\u4ed6\u4eec\u7684\u6218\u7565\u6027\u8d2d\u7269\u65b9\u5f0f\u3002<\/span><\/p>\n<figure id=\"attachment_195867\" aria-describedby=\"caption-attachment-195867\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195867\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240913_thai-gen-z-smart-shopping-trend_01.webp\" alt=\"\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195867\" class=\"wp-caption-text\">\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u6210\u529f\u5438\u5f15\u8fd9\u4e2a\u7fa4\u4f53\uff0c\u4f01\u4e1a\u5fc5\u987b\u9002\u5e94\u4ed6\u4eec\u72ec\u7279\u7684\u8d2d\u7269\u4e60\u60ef\u3002NIQ\u5efa\u8bae\u516c\u53f8\u63d0\u4f9b\u900f\u660e\u8be6\u7ec6\u7684\u4ea7\u54c1\u8d44\u8baf\uff0c\u6ee1\u8db3\u8fd9\u4e00\u4ee3\u4eba\u7684\u7814\u7a76\u9700\u6c42\u3002\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u72ec\u5bb6\u4f18\u60e0\u53ef\u4ee5\u5e2e\u52a9\u7559\u4f4f\u8fd9\u4e9b\u5bb9\u6613\u8f6c\u6362\u54c1\u724c\u7684\u6d88\u8d39\u8005\u3002\u6b64\u5916\uff0c\u8425\u9500\u7b56\u7565\u5e94\u8be5\u9488\u5bf9\u7814\u7a76\u578b\u4e70\u5bb6\u5b9a\u5236\uff0c\u540c\u65f6\u5229\u7528\u793e\u7fa4\u5a92\u4f53\u3001\u7f51\u7ea2\u548c\u540c\u4faa\u63a8\u8350\u6765\u5efa\u7acb\u4fe1\u4efb\u548c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/span><\/p>\n<figure id=\"attachment_195871\" aria-describedby=\"caption-attachment-195871\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195871\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240913_thai-gen-z-smart-shopping-trend_02.webp\" alt=\"\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195871\" class=\"wp-caption-text\">\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09<\/figcaption><\/figure>\n<figure id=\"attachment_195875\" aria-describedby=\"caption-attachment-195875\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195875\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240913_thai-gen-z-smart-shopping-trend_03.webp\" alt=\"\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195875\" class=\"wp-caption-text\">\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u4f01\u4e1a\u8fd8\u5e94\u5f3a\u8c03\u771f\u5b9e\u6027\u3001\u53ef\u6301\u7eed\u6027\u548c\u5065\u5eb7\u610f\u8bc6\u4ea7\u54c1\uff0c\u4ee5\u7b26\u5408Z\u4e16\u4ee3\u7684\u4ef7\u503c\u89c2\u3002\u6295\u8d44\u4e8e\u7b26\u5408\u4ed6\u4eec\u504f\u597d\u7684\u521b\u65b0\uff0c\u5982\u73af\u4fdd\u548c\u5065\u5eb7\u76f8\u5173\u7684\u7279\u6027\uff0c\u81f3\u5173\u91cd\u8981\u3002\u6253\u9020\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u793e\u7fa4\u611f\u548c\u4e2a\u4eba\u5316\u4f53\u9a8c\uff0c\u4e5f\u53ef\u4ee5\u4e0e\u8fd9\u4e2a\u5177\u6709\u5f71\u54cd\u529b\u7684\u7fa4\u4f53\u5efa\u7acb\u6301\u4e45\u7684\u8054\u7cfb\uff0c\u786e\u4fdd\u957f\u671f\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u6210\u529f\u3002<\/span><\/p>\n<figure id=\"attachment_195879\" aria-describedby=\"caption-attachment-195879\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195879\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240913_thai-gen-z-smart-shopping-trend_04.webp\" alt=\"\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195879\" class=\"wp-caption-text\">\u6cf0\u56fd\u8425\u9500\u5fc5\u770b\uff01Z\u4e16\u4ee3\u300c\u7cbe\u660e\u6d88\u8d39\u300d\u5f15\u9886\u4e9a\u6d32\u6d88\u8d39\u751f\u6001 \u54c1\u724c\u7b56\u7565\u63ed\u79d8\uff08\u6765\u6e90\uff1a\u770b\u89c1\u6cf0\u56fd Vision Thai\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u6cf0\u56fd\u5e74\u8f7b\u6d88\u8d39\u8005\u5bf9\u5f7b\u5e95\u7814\u7a76\u7684\u627f\u8bfa\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u4ef7\u683c\u654f\u611f\u5ea6\u548c\u5bf9\u5bb6\u5ead\u51b3\u7b56\u7684\u5f71\u54cd\u529b\uff0c\u4f7f\u4ed6\u4eec\u6210\u4e3a\u4e00\u4e2a\u6b63\u5728\u91cd\u5851\u5e02\u573a\u52a8\u6001\u7684\u5f3a\u5927\u6d88\u8d39\u7fa4\u4f53\u3002\u968f\u7740\u4ed6\u4eec\u7684\u5f71\u54cd\u529b\u4ece\u4e2a\u4eba\u8d2d\u4e70\u6269\u5c55\u5230\u5f71\u54cd\u5bb6\u5ead\u51b3\u7b56\uff0c\u4f01\u4e1a\u5fc5\u987b\u9002\u5e94\u8fd9\u4e9b\u4e0d\u65ad\u6f14\u53d8\u7684\u8d8b\u52bf\uff0c\u624d\u80fd\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u84ec\u52c3\u53d1\u5c55\u3002<\/span><\/p>\n<p>\u6838\u7a3f\uff1a\u9648\u97e6\u5982<\/p>\n<hr \/>\n<p><span class=\"hidefeed\">\u770b\u66f4\u591a<\/span><span class=\"hidefeed\"><a href=\"https:\/\/visionthai.net\/zh-hans\/topic\/thailand-news-cn\/\" target=\"_blank\" 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