{"id":195231,"date":"2024-09-04T13:02:12","date_gmt":"2024-09-04T06:02:12","guid":{"rendered":"https:\/\/visionthai.net\/?p=195231"},"modified":"2024-09-06T10:48:35","modified_gmt":"2024-09-06T03:48:35","slug":"art-toy-marketing-thailand","status":"publish","type":"post","link":"https:\/\/visionthai.net\/zh-hans\/article\/art-toy-marketing-thailand\/","title":{"rendered":"\u7206\u7ea2\u827a\u672f\u73a9\u5177\u5e2d\u5377\u6cf0\u56fd\uff013\u4e2a\u6708\u5343\u4e07\u4eba\u75af\u62a2 \u80cc\u540e\u8425\u9500\u7b56\u7565\u5927\u516c\u5f00"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u3010\u770b\u89c1\u6cf0\u56fd Vision Thai\u3011\u6839\u636e\u6cf0\u56fd\u5a92\u4f53Salika\u62a5\u9053\uff0c\u827a\u672f\u73a9\u5177\uff08Art Toy\uff0c<\/span><span style=\"font-weight: 400;\">\u6f6e\u73a9<\/span><span style=\"font-weight: 400;\">\uff09\u5728\u6cf0\u56fd\u6380\u8d77\u4e00\u80a1\u72c2\u6f6e\uff0c\u8fd9\u4e0d\u4ec5\u662f\u5355\u7eaf\u7684\u73a9\u5177\u6536\u85cf\uff0c\u66f4\u6f14\u53d8\u6210\u4e00\u573a\u300c\u5168\u6c11\u75af\u62a2\u300d\u7684\u73b0\u8c61\u3002\u6839\u636e\u6700\u65b0\u6570\u636e\uff0c\u77ed\u77ed\u4e09\u4e2a\u6708\u5185\uff0c\u76f8\u5173\u8bdd\u9898\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u521b\u4e0b\u4e86\u60ca\u4eba\u768413.5\u4ebf\u6b21\u4e92\u52a8\uff01\u8fd9\u80a1\u70ed\u6f6e\u80cc\u540e\uff0c\u7a76\u7adf\u9690\u85cf\u7740\u4ec0\u4e48\u6837\u7684\u8425\u9500\u9b54\u529b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6cf0\u56fd\u5546\u52a1\u90e8\u6700\u65b0\u62a5\u544a\u6307\u51fa\uff0c\u827a\u672f\u73a9\u5177\u7684\u6210\u529f\u5173\u952e\u5728\u4e8e\u5176\u72ec\u7279\u7684\u521b\u610f\u548c\u9650\u91cf\u751f\u4ea7\u3002\u8fd9\u4e9b\u73a9\u5177\u901a\u5e38\u6ca1\u6709\u56fa\u5b9a\u7684\u6545\u4e8b\u80cc\u666f\uff0c\u4f46\u62e5\u6709\u65b0\u9896\u72ec\u7279\u7684\u5916\u89c2\u3002\u4e00\u65e6\u662f\u77e5\u540d\u827a\u672f\u5bb6\u7684\u4f5c\u54c1\u6216\u5f53\u7ea2\u8bbe\u8ba1\uff0c\u66f4\u662f\u4e00\u89e6\u5373\u53d1\u5f15\u7206\u62a2\u8d2d\u70ed\u6f6e\u3002<\/span><\/p>\n<figure id=\"attachment_195218\" aria-describedby=\"caption-attachment-195218\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195218\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240904_art-toy-marketing-thailand_fi.webp\" alt=\"\u7206\u7ea2\u827a\u672f\u73a9\u5177\u5e2d\u6372\u6cf0\u56fd\uff013\u4e2a\u6708\u5343\u4e07\u4eba\u75af\u62a2 \u80cc\u540e\u884c\u9500\u7b56\u7565\u5927\u516c\u5f00\uff08\u6765\u6e90\uff1aSalika\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195218\" class=\"wp-caption-text\">\u7206\u7ea2\u827a\u672f\u73a9\u5177\u5e2d\u5377\u6cf0\u56fd\uff013\u4e2a\u6708\u5343\u4e07\u4eba\u75af\u62a2 \u80cc\u540e\u8425\u9500\u7b56\u7565\u5927\u516c\u5f00\uff08\u6765\u6e90\uff1aSalika\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u73a9\u5177\u516c\u53f8\u6ce1\u6ce1\u739b\u7279(POP MART)\u7684\u51fa\u73b0\uff0c\u65e0\u7591\u662f\u8fd9\u80a1\u6f6e\u6d41\u7684\u91cd\u8981\u63a8\u624b\u3002\u521b\u65b0\u7684\u300c\u76f2\u76d2\u300d\u9500\u552e\u6a21\u5f0f\uff0c\u52a0\u4e0a\u4eb2\u6c11\u4ef7\u683c\u4e0e\u77e5\u540d\u827a\u672f\u5bb6\u3001\u54c1\u724c\u7684\u5408\u4f5c\uff0c\u6210\u529f\u5c06\u827a\u672f\u73a9\u5177\u63a8\u5411\u5927\u4f17\u5e02\u573a\u3002<\/span><\/p>\n<figure id=\"attachment_195210\" aria-describedby=\"caption-attachment-195210\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195210\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240904_art-toy-marketing-thailand_03.webp\" alt=\"\u4e2d\u56fd\u73a9\u5177\u516c\u53f8\u6ce1\u6ce1\u739b\u7279(POP MART)\u7684\u51fa\u73b0\uff0c\u65e0\u7591\u662f\u8fd9\u80a1\u6f6e\u6d41\u7684\u91cd\u8981\u63a8\u624b\u3002\uff08\u6765\u6e90\uff1aSalika\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195210\" class=\"wp-caption-text\">\u4e2d\u56fd\u73a9\u5177\u516c\u53f8\u6ce1\u6ce1\u739b\u7279(POP MART)\u7684\u51fa\u73b0\uff0c\u65e0\u7591\u662f\u8fd9\u80a1\u6f6e\u6d41\u7684\u91cd\u8981\u63a8\u624b\u3002\uff08\u6765\u6e90\uff1aSalika\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u793e\u4ea4\u5a92\u4f53\u5206\u6790\u516c\u53f8Zanroo\u7684\u6570\u636e\uff0c\u57282024\u5e745\u6708\u81f37\u6708\u671f\u95f4\uff0c\u6ce1\u6ce1\u739b\u7279\u76f8\u5173\u8bdd\u9898\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u521b\u4e0b\u4e8613.5\u4ebf\u6b21\u4e92\u52a8\u3002\u5176\u4e2d\uff0cTikTok\u4ee583.05%\u7684\u6bd4\u4f8b\u9886\u5148\uff0cYouTube\u6b21\u4e4b\uff0c\u4f5415.99%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u663e\u793a\uff0c\u300c\u76f2\u76d2\u5f00\u7bb1\u300d\u6d3b\u52a8\u6700\u53d7\u6b22\u8fce\uff0c\u4f54\u603b\u4e92\u52a8\u91cf\u768452%\u3002\u5176\u6b21\u662f\u6b23\u8d4f\u559c\u7231\u7684\u6536\u85cf\u7cfb\u5217(19%)\u548c\u4e8c\u624b\u8f6c\u552e(11%)\u3002\u8fd9\u80a1\u70ed\u6f6e\u4e5f\u5e26\u52a8\u4e86\u6cf0\u56fd\u827a\u672f\u73a9\u5177\u5e97\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u8bb8\u591a\u5e97\u5bb6\u66f4\u63a8\u51fa\u5b9a\u5236\u5316\u670d\u52a1\uff0c\u5982\u73a9\u5177\u88c5\u626e\u6216DIY\u94a5\u5319\u5708\u7b49\u3002<\/span><\/p>\n<figure id=\"attachment_195202\" aria-describedby=\"caption-attachment-195202\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195202\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240904_art-toy-marketing-thailand_01.webp\" alt=\"\u6cf0\u56fd\u6700\u53d7\u6b22\u8fce\u7684\u4e94\u5927\u6ce1\u6ce1\u739b\u7279\u89d2\u8272\uff08\u6765\u6e90\uff1aSalika\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195202\" class=\"wp-caption-text\">\u6cf0\u56fd\u6700\u53d7\u6b22\u8fce\u7684\u4e94\u5927\u6ce1\u6ce1\u739b\u7279\u89d2\u8272\uff08\u6765\u6e90\uff1aSalika\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u80a1\u70ed\u6f6e\u4e2d\uff0c\u6cf0\u56fd\u6700\u53d7\u6b22\u8fce\u7684\u4e94\u5927\u6ce1\u6ce1\u739b\u7279\u89d2\u8272\u5206\u522b\u662f\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Labubu\uff08\u62c9\u5e03\u5e03\uff09\uff1a\u9999\u6e2f\u827a\u672f\u5bb6\u9f99\u5bb6\u6607\u53d7\u5230\u5317\u6b27\u795e\u8bdd\u542f\u53d1\uff0c\u521b\u4f5c\u51fa\u300cThe Monsters\u300d\u7cfb\u5217\u7cbe\u7075\u89d2\u8272\u4e4b\u4e00\u3002\u5176\u4e0e\u6ce1\u6ce1\u739b\u7279\u7b7e\u8ba2\u6388\u6743\u534f\u8bae\uff0c\u5c06\u89d2\u8272\u8f6c\u53d8\u4e3a\u5177\u6709\u6536\u85cf\u4ef7\u503c\u7684\u73a9\u5177\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crybaby\uff1a\u6cf0\u56fd\u827a\u672f\u5bb6Molly\u7684\u77e5\u540d\u4f5c\u54c1\uff0c\u4ee5\u5176\u53ef\u7231\u3001\u654f\u611f\u548c\u6e29\u67d4\u7684\u7279\u8d28\u5438\u5f15\u4e86\u5927\u91cf\u7c89\u4e1d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Molly\uff1a\u9999\u6e2f\u827a\u672f\u5bb6Kenny Wong\u7684\u4f5c\u54c1\uff0c\u4ee5\u5176\u53ef\u7231\u7684\u5916\u8868\u548c\u8ff7\u4eba\u7684\u5927\u773c\u775b\u800c\u95fb\u540d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SKULLPANDA\uff1a.\u662f\u5317\u5b85\u4e0d\u5b85\u5de5\u4f5c\u5ba4\u4e3b\u7406\u4eba\u718a\u55b5\u7684\u4f5c\u54c1\uff0c\u5b8c\u7f8e\u878d\u5408\u4e86\u53ef\u7231\u3001\u795e\u79d8\u548c\u65f6\u5c1a\u5143\u7d20\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HIRONO\uff1a\u662f\u6ce1\u6ce1\u739b\u7279\u8bbe\u8ba1\u5e08\u56e2\u961fPDC\u6240\u5b75\u5316\u7684\u9996\u4e2a\u7206\u6b3eIP\uff0c\u7531\u827a\u672f\u5bb6Lang\u521b\u4f5c\uff0c\u4ee5\u4e30\u5bcc\u7684\u8138\u90e8\u8868\u60c5\u548c\u878d\u5408\u5947\u5e7b\u7f8e\u611f\u4e0e\u53ef\u7231\u7ec6\u8282\u800c\u5e7f\u53d7\u559c\u7231\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u8fd9\u80a1\u827a\u672f\u73a9\u5177\u70ed\u6f6e\u4e0d\u4ec5\u5e26\u52a8\u4e86\u6536\u85cf\u5e02\u573a\uff0c\u66f4\u5438\u5f15\u4e86\u5927\u54c1\u724c\u7684\u76ee\u5149\u3002\u4f8b\u5982\uff0c\u4e09\u661f(Samsung)\u4eca\u5e747\u6708\u4e0eCrybaby\u5408\u4f5c\u63a8\u51fa\u9650\u91cf\u7248Galaxy Z Flip6\u5957\u88c5\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5f15\u53d1\u8fd1700\u4e07\u6b21\u4e92\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6ce1\u6ce1\u739b\u7279\u521b\u529e\u4eba\u738b\u5b81\u8868\u793a\uff0c\u827a\u672f\u73a9\u5177\u4ee3\u8868\u4e86\u300c\u65b0\u4e00\u4ee3\u5e74\u8f7b\u4eba\u7684\u6f6e\u6d41\u300d\u30022023\u5e74\u4e0a\u534a\u5e74\uff0c\u6ce1\u6ce1\u739b\u7279\u7684\u6536\u5165\u8fbe\u523028.1\u4ebf\u4eba\u6c11\u5e01\uff0c\u540c\u6bd4\u589e\u957f19.3%\u3002\u7279\u522b\u662f\u6d77\u5916\u5e02\u573a\uff0c\u589e\u957f\u7387\u9ad8\u8fbe140%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e13\u5bb6\u6307\u51fa\uff0c\u827a\u672f\u73a9\u5177\u4e0d\u4ec5\u662f\u73a9\u5177\u6216\u6536\u85cf\u54c1\uff0c\u66f4\u4ee3\u8868\u4e86\u4e00\u79cd\u751f\u6d3b\u6001\u5ea6\u548c\u54c1\u5473\u3002\u968f\u7740\u5e02\u573a\u9700\u6c42\u6301\u7eed\u6269\u5927\uff0c\u52a0\u4e0a\u4ea7\u91cf\u6709\u9650\uff0c\u827a\u672f\u73a9\u5177\u7684\u4ef7\u503c\u53ef\u80fd\u4f1a\u8fdb\u4e00\u6b65\u6500\u5347\uff0c\u6210\u4e3a\u65b0\u5174\u7684\u6295\u8d44\u6807\u7684\u3002<\/span><\/p>\n<figure id=\"attachment_195214\" aria-describedby=\"caption-attachment-195214\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195214\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240904_art-toy-marketing-thailand_04.webp\" alt=\"Crybaby\u6cf0\u56fd\u827a\u672f\u5bb6Molly\u7684\u77e5\u540d\u4f5c\u54c1\uff08\u6765\u6e90\uff1aSalika\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195214\" class=\"wp-caption-text\">Crybaby\u6cf0\u56fd\u827a\u672f\u5bb6Molly\u7684\u77e5\u540d\u4f5c\u54c1\uff08\u6765\u6e90\uff1aSalika\uff09<\/figcaption><\/figure>\n<figure id=\"attachment_195206\" aria-describedby=\"caption-attachment-195206\" style=\"width: 1990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-195206\" src=\"https:\/\/visionthai.net\/wp-content\/uploads\/2024\/09\/w240904_art-toy-marketing-thailand_02.webp\" alt=\"\u662f\u6ce1\u6ce1\u739b\u7279\u8bbe\u8ba1\u5e08\u56e2\u961fPDC\u6240\u5b75\u5316\u7684\u9996\u4e2a\u7206\u6b3eIP\uff0c\u7531\u827a\u672f\u5bb6Lang\u521b\u4f5c\u3002\uff08\u6765\u6e90\uff1aSalika\uff09\" width=\"2000\" height=\"1333\" \/><figcaption id=\"caption-attachment-195206\" class=\"wp-caption-text\">\u662f\u6ce1\u6ce1\u739b\u7279\u8bbe\u8ba1\u5e08\u56e2\u961fPDC\u6240\u5b75\u5316\u7684\u9996\u4e2a\u7206\u6b3eIP\uff0c\u7531\u827a\u672f\u5bb6Lang\u521b\u4f5c\u3002\uff08\u6765\u6e90\uff1aSalika\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u9762\u5bf9\u8fd9\u80a1\u5e2d\u5377\u5168\u7403\u7684\u827a\u672f\u73a9\u5177\u70ed\u6f6e\uff0c\u6cf0\u56fd\u672c\u571f\u827a\u672f\u5bb6\u4e5f\u4e0d\u9051\u591a\u8ba9\u3002\u5982Molly(Nisa Srikhamdi)\u3001Alex Face(Patcharapol Tangruen)\u548cPoriin(Sirinya Pungsuwan)\u7b49\u4eba\u7684\u4f5c\u54c1\u90fd\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u5927\u653e\u5f02\u5f69\uff0c\u4e3a\u6cf0\u56fd\u6587\u521b\u4ea7\u4e1a\u6ce8\u5165\u65b0\u6d3b\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u7f16\u8bd1\u81ea<\/span><a href=\"https:\/\/www.salika.co\/2024\/08\/14\/lesson-learn-from-5-art-toy-popmart\/\"><span style=\"font-weight: 400;\">\u0e16\u0e2d\u0e14\u0e1a\u0e17\u0e40\u0e23\u0e35\u0e22\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e08\u0e32\u0e01 5 \u0e2d\u0e32\u0e23\u0e4c\u0e15\u0e17\u0e2d\u0e22 (Art Toy) \u0e2a\u0e38\u0e14\u0e2e\u0e34\u0e15 \u0e42\u0e14\u0e19\u0e43\u0e08\u0e19\u0e31\u0e01\u0e2a\u0e30\u0e2a\u0e21\u0e44\u0e17\u0e22\u0e08\u0e32\u0e01 POP MART \u0e01\u0e27\u0e32\u0e14 1,300 \u0e25\u0e49\u0e32\u0e19\u0e40\u0e2d\u0e47\u0e19\u0e40\u0e01\u0e08\u0e2f\u0e44\u0e14\u0e49 \u0e43\u0e19 3 \u0e40\u0e14\u0e37\u0e2d<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/p>\n<p>\u6838\u7a3f\uff1a\u9648\u97e6\u5982<\/p>\n<p>\u5c01\u9762\u6765\u6e90\uff1aSalika<\/p>\n<hr \/>\n<p><span class=\"hidefeed\">\u770b\u66f4\u591a<\/span><span class=\"hidefeed\"><a href=\"https:\/\/visionthai.net\/zh-hans\/topic\/thailand-travel-cn\/\" target=\"_blank\" rel=\"noopener\">\u6cf0\u56fd\u65c5\u6e38<\/a>\u63a8\u8350<\/span><\/p>\n<ul class=\"relatedArticles\">\n<li><a 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