凡走過必留痕跡。掌握數據分析以預測遊客行為、趨勢並制定策略，正是泰國觀光產業之所以蓬勃的原因。本期封面故事特別邀請推動該產業的舵手泰國觀光局董事長 Kalin Sarasin，與泰國外商聯合外商總會主席康樹德，針對該產業發展進行對談。
Footprints in the sand show where one has been. The Tourism Authority of Thailand and the government predict travel trends and develop strategies based on results of data analysis. These are the main reasons behind Thailand’s booming tourism industry.
In the cover story, we invites Mr. Kalin Sarasin, Chairman of the Board of TAT, and Mr. Stanley Kang, Chairman of the Joint Foreign Chambers of Commerce in Thailand, to share their viewpoints about the tourism industry.
In recent years, marathon has gained wide popularity in Thailand. There are more than 20 marathon events in the 2nd half of 2016. In our special topic ‘Run Thailand,’ we hope to encourage more people to get closer to this country through a different way.
You can read our e-magazine at following e-publishing platform.