8月是泰國詩麗吉皇后的誕辰,亦是當地母親節,除了介紹皇后生平,VT本期封面故事也藉由與泰國Siam Piwat集團執行長Chadatip Chutrakul的訪談,來傳遞不可小覷的女性力。這位獲《富比世》評選為2016年亞洲50名女性企業家的Chadatip,如何能在競爭激烈的零售業,尤其是電商浪潮來勢洶洶的時局,帶領團隊創造一片天地?

除了商情面向,特別專題【泰式數字解密】,邀請楊俊業博士從數字的含意來探究泰國文化。知道為什麼泰國人將數字13與鬼做聯想嗎?原因可和西方思維不相關喔!這就是有趣之處,文化背景的不同,對數字所賦予的意涵各異。

風俗文化,是根。近來,臺灣將東南亞看作一片商機無限的新美地,如果想來經商,除了產業商情,勢必也要學習當地文化以了解對方思維,雙邊合作才能走長走久。而作為觀光旅遊,如能知曉其文化,也有助於看見泰國的視野更深、更廣。

VISION THAI團隊並不自詡為泰國萬事通,而是一直走在學習的路上。我們除了希望把所見風光帶給你,更希望提供機會與視角,跳出框架,重新看見泰國。

August 12th is the birthday of the Queen of Thailand, Queen Sirikit and also the Mother’s Day in Thailand. In addition to the introduction of Queen Sirikit, we would like to emphasize female power by interviewing Chadatip Chutrakul, the CEO of Siam Piwat. Despite the rise of e-commerce, Chadatip, recognized by Forbes as Asia’s 50 Power Businesswomen 2016, has still managed to lead Siam Piwat to great success in the highly competitive retail industry.

In the special topic, we invites Dr. Yang to decode the meaning of numbers in Thai culture. Wondering why the number 13 is associated with ghost and considered unlucky in Thailand? The reason is totally different from Western thought! That’s the fun of cultural differences.

The importance of culture cannot be overemphasized. Recently, Taiwan has started to regard Southeast Asia as “the land of opportunity”. For people who want to do business in foreign countries, in addition to knowing industry conditions, it’s also necessary to learn local culture in order to understand the local people and thus start long-term collaboration with them. As for tourists, they will gain a wider and deeper view of Thailand if they learn its culture.

We don’t regard ourselves as know-it-alls. Instead, we’ve been walking on the path of learning. In addition to sharing news and beautiful scenery, we hope to bring opportunities and new perspectives to our readers so that everyone can think outside the box and see Thailand from a different view.

你可以在下列電子書城看到我們的電子雜誌:

VISION THAI 看見泰國雜誌2016.8月號

PubU 飽讀電子書城

You can read our e-magazine at following e-publishing platform.

VISION THAI 看見泰國雜誌2016.9月號

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